Calendar 2010

My First Award @ GE

Folder Design - A futuristic design symbol reflecting the various facets of GE's growth strategy like imagination, innovation, progressiveness, persuasiveness, teamwork, heritage, forward thinking etc...

Dangler design for residential distribution boards, to be displayed at the dealer's point of selling venue.

A product catalogue on the commercial lighting range of GE - C&I. Mainly targeted at architects; the catalogue was a detailed, descriptive manual on the international standards of lighting, what kind of luminaire have to be used for different commercial applications etc... Shown above is the cover page design. It depicts an architect's blueprint of an office space contained within a light source.

Lighting controlgear accessories are generally considered as the "nuts-and-bolts" of any complete lighting package. Consequentially they are considered boring, and there is a decreased interest level among employees to know more about them technically. But they form a very important and crucial part of any lighting design. In order to rekindle the interests of the employee, we made the product literature more colorful and direct, which greatly helped in retaining the interest levels. Shown above is the cover page design.

The new GE LV pricelist design for the year 2009 - 2010. The concpet was to keep the cover as uncluttered as possible while blending the application areas of the products with the most popular products themselves. Each box has a sketch of the respective application area with the products in the forefront. Shown above is the cover page design.

Prospectus design for a unique training program for dealers and employees @ GE - C&I, known as "Light India Institute". The training was targeted at improving the product and the technical knowledge of the employees and dealers stronger by organising a series of technial session by various experts from the industry. The theme for the prospectus was to communicate that this was a unique training module that was more a knowledge exchange platform and a relationship nurturing forum between employees and dealers.