ECONOMISER Launch EDM campaign (Flash) - Click on the image or open it in new browser window to see the effect.

The responses to the teaser EDM was stupendous. The product management team was flooded with the queries about the new product. Finally the new lamp was launched in an internal employee meet with this Launch EDM.

An EDM campaign for a new lamp introduction, for the internal sales employees - Teaser (Flash) - Click on the image or open it in new browser window to see the effect.

The thought behind this concept was that the new product introduced was one of the most energy efficient lamp available in the market. Easy on the environment as well as on the pocket. In order to charge up the sales force and to get them excited, we decided to use this kind of a non conventional approach.