A product launch EDM campaign especially for the internal sales force. The sales force was really looking forward to an addition in the existing product range with certain features that were missing earlier. The campaign was launched with 3 teasers, each stating the new features, with the line "What if" tagged to the earlier product name.

The sales force was very excited when they saw the teasers... Responses to these teasers were numerous with them asking for more details. And when finally the new product was launched at a internal meet with the final launch EDM, it got a resounding welcome from the sales team who were charged up to promote it eagerly in the market.

My favourite ad till date! This ad was for a new commercial office lighting luminaire called "Eileen". Eileen has an interesting feature called the up-down lighting system, that reduces uneven lighting in an office environment. This meant lesser strain on the eyes of people working under it. Rather than taking the conventional approach on, how bad lighting affects the eyes or how importatnt it is to have good lighting, we decided to give this ad a wicked twist...

This backdrop was for an internal nation-wide operations team meet. The objective was to show how our internal seven lever model of the operations system can integrate with the organisation's internal theme called the Will to Will, which has three pillars of focus: People, Planning and Profitability.

Event poster depicting GE's commitment towards a greener future, by showcasing how every product and process at GE integrates with ecomagination (a green initiative by GE). This poster shows how stadium lighting products developed at GE ensure efficient lighting at lesser energy spend.

Spectra Plus MCCB - This is a product ad that is targetted mainly at engineers, and electrical consultants. The purpose is to showcase the product's unique feature, being, a compact product but with powerful features, that ensure the customer's safety at all points of time.

Brand Ad for the Lighting Division of GE C&I - The main idea behind the ad was to communicate the working ideology of GE, which is about how GE focuses on shaping its business and developing products based on the vision and the dreams of nation's citizens. The objective was to communicate that the business growth was closely interlinked to the nation's growth and development.

Will to Win - This is an ongoing internal employee campaign for the last 2 years. This was a global GE-C&I theme, but was adapted in India on a more personal level. Though we did have a logo and other things designed by the global team, we needed to customize it to the Indian audience. Hence the task of developing the whole theme with a new logo and other range of collaterals required for employee communication was taken on.
The Indian theme has three pillars of focus under it's Will to Win initiative: People, Planning and Profitable Growth. The logo depicts a dragon boat race with three oarsmen in it. This is a sport which imbibes the spirit of Will to Win in its truest sense. Dedicated People combined with strategic Planning leading to Profitable Growth. The above design is for the backdrop with the Indian Will to Win logo, along with the three P's.