Will to Win - This is an ongoing internal employee campaign for the last 2 years. This was a global GE-C&I theme, but was adapted in India on a more personal level. Though we did have a logo and other things designed by the global team, we needed to customize it to the Indian audience. Hence the task of developing the whole theme with a new logo and other range of collaterals required for employee communication was taken on.
The Indian theme has three pillars of focus under it's Will to Win initiative: People, Planning and Profitable Growth. The logo depicts a dragon boat race with three oarsmen in it. This is a sport which imbibes the spirit of Will to Win in its truest sense. Dedicated People combined with strategic Planning leading to Profitable Growth. The above design is for the backdrop with the Indian Will to Win logo, along with the three P's.